Photo: Gage Skidmore/Flickr

The Twittersphere is dragging developer Brad Lamb for using the names and likenesses of several Hollywood stars to sell condos in his Television City development, located in downtown Hamilton. Canadian actor William Shatner called out the developer in a tweet just before 1am Wednesday morning, and his fans were quick to react with their best Star Trek gifs.

Each of the development’s 17 floorplans is named after a pioneer of television, including Johnny Carson, Mary Tyler Moore, David Letterman, Lucille Ball, Jerry Seinfeld and Betty White. Caricatures of the celebrities were included in promotional materials, which have since been removed from the Television City website.

The William Shatner floorplan is a sprawling 1,370-square-foot penthouse with two bedrooms and a balcony that runs the length of the suite. Priced at $1,023,900, it’s one of the more expensive units, surpassed only by Don Johnson, Mr. T and Andy Griffith.

Below we’ve rounded up 10 of the most cutting responses to Brad Lamb’s total disregard for personality rights.

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