rendering with people Rendering: PopUP Forest/kickstarter.com

Times Square, New York City — where character performers harass tourists and a meal at Applebee’s on New Year’s Eve costs $375 per person. A Kickstarter campaign is hoping to temporarily transform the landscape of Times Square from overt consumerism to green oasis.

“The idea was, what if you took a forest and put it in the most incongruous spot on the planet?” said Mariellé Anzelone in the project’s promotional video. Anzelone, a conservation biologist, is also the founder and executive director of NYC Wildflower Week, which launched the PopUP Forest.

times square Rendering: PopUP Forest/kickstarter.com

The campaign aims to put on a three-week-long exhibition in the middle of Times Square, appointing it with native trees, moss, flowers and shrubs. Street noise will be muffled, wildlife sounds will be streamed live from a nearby park and woodland trails will wind through the public plaza. When the exhibition is over, the greenery will be re-planted in city schools, parks and along sidewalks.

The PopUP Forest will cost an estimated $1.7 million, and this initial Kickstarter campaign for $25,000 will be used to fund the prototype and architectural drawings. The organizers are currently working with the Times Square Alliance to bring the exhibition to fruition by June of 2016. At the time of publication, PopUP Forest had raised $17,368 The Kickstarter will run until April 17th, click here if you would like to donate.

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