comScore: Canada now the world’s second biggest internet user (used to be first)
March 4, 2013

Canada internet use

Canada spends more time online than any other country save for the United States, says a new report by internet analytics company comScore.

Canadians spent more than 41 hours per month online in the last three months of 2012, representing the second highest across the globe. Americans logged 43 hours. Canada used to rank number one, but usage declined from 2011′s average of 45.3 hours and 43.5 hours in 2010.

Online video

The average Canadian is watching 291 videos – 25 hours’ worth – a month online, second only to the UK. The majority of those hours are spent watching entertainment clips, which, we can only assume, includes many hours of cute cats.

online video

Mobile usage

The report indicates mobile subscribers in Canada grew by 10 per cent last year, jumping from just over 20 million customers to just over 22 million. Smartphone usage grew by 17 per cent, with Google Android now accounting for 40 per cent of the market. Apple users make up 35 per cent, Research in Motion controls 20 per cent, and Microsoft and Symbian both have two per cent each.

Social Media

Facebook is still king, but its growth was much slower than Twitter, LinkedIn, Tumblr and Pinterest last year.

social media usage

Social media usage also increased significantly on smartphones, with 56 per cent more users accessing social media sites on their device compared to 2011.

Here’s what those mobile social media surfers are doing:

social media usage1

Shopping and banking

Online shopping was up by 10 per cent in sales in 2012, to $22.3 million. Visits to retail websites went up nine per cent.

online shopping

comScore also says online banking was up by five per cent with nearly 16 million Canadians accessing a banking site monthly. Thirty-three per cent of smartphone subscribers used their device for banking, up from 29 per cent in 2011.