Survey finds Canadians’ top brand is not Tim Hortons, how unpatriotic!
January 22, 2012

In a very unpatriotic move, Canadians polled by Ipsos Reid on their top brands named Apple their fave, followed by Google and Ikea.

We’ve just gotta ask, where’s the timbit love guys?

We guess it’s forgivable, the survey asked 1,013 Canadian adults what the country’s most “leading edge” brand is and Tim’s, while still an early morning necessity, isn’t exactly a leading edge brand.

According to Global News: “Respondents were asked to identify what ‘leading edge’ meant to them by considering if 14 different statements applied to about 100 brands. The statements asked Canadians if they felt the brands in question were trendsetting, unique, unconventional, innovative, original, ahead of its time, and forever changing the consumer landscape.”

Here’s a few examples of the statements included in the poll: “Is a trendsetter”; “Is unique”; “Is sexy”; “Is edgy” and “Is an original”.

Tim Hortons did manage to crack the top 10, ranking at number 8. Here’s the full listomania to satisfy your curiosity:

1. Apple
2. Google
3. Ikea
4. Microsoft
5. Cirque de Soleil
6. Coca-Cola
7. President’s Choice
8. Tim Hortons
9. YouTube
10. SONY

  • Michelle

    So I’m as patriotic as the next gal, but I won’t touch Tim Horton’s with a ten foot pole. Just because I bleed red and white doesn’t mean I automatically have a taste for terrible coffee and stale, baked-from-frozen doughnuts.

    Cirque de Soleil, however, is an interesting addition to this list. For me, it’s not one that immediately pops to mind when trying to conjure up Canadian brands, but it’s nice to see it included here.

  • http://www.buzzbuzzhome.com BuzzBuzzHome

    Not a timbit fan? We thought everyone loved timbits…

    Cirque is definitely an interesting addition and a spectacular show at that.

  • Michelle

    Not even a timbit fan, I’m afraid. If I’m going to indulge (FYI 4 timbits = 1 doughnut) I’d rather go for something a little tastier. I’ve got a great local bakery right near my house that makes amazing pastries from scratch!

    I’ll hand over my flag now, I suppose.